Do you have a Twitter account?

Does having a Twitter account increase your chances of becoming an influencer?  It certainly helps.

Will the simple fact of having the account make you an influencer?  Probably not.  If you use your social accounts wisely and truly enrich people’s lives with knowledge, that’s when you can become a social media influencer.

According to Dan Zarrella (@danzarrella), if you are looking to find a social media influencer, then look to sites like Twitter.  Dan is an author and social media and viral marketing scientist; also a marketing manager and product owner at HubSpot.

I had the pleasure of attending a webinar on social media marketing today with Dan as the speaker.  If you couldn’t attend, you can still watch the free HubSpot video recording of the webinar with Dan Zarrella – The Science of Social Media Marketing

When you are planning a social media marketing campaign, you will reach more people if you befriend influencers and convince them to help spread the word.  These influencers are active on social media and tend to spread more knowledge than other users.  This is one reason they are influencers.

They have extended reach and people trust and listen to them.  Enlisting their help will help you increase your own reach.  Because other users look up to the influencers, they will tend to spread the word to their circle of influence also.  Thus, your campaign grows more viral.

Learn more about social media and how to spread your viral marketing campaigns further. Read Dan’s book “The Social Media Marketing Book”.

Technorati Tags: Business, Dan Zarrella, Marketing, Online Communities, Social Media, Social Media Influencer, social media marketing, technorati, twitter, Viral marketing